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Do you want to wake up your inner trend watcher? Would you like your audience, your team or your students to become more open to change and learn the basics of how to research trends in an interactive and inspiring way? I can help you in achieving this in various made-to-measure ways, such as trend trainings, consultations & coaching or keynotes and guest lectures.

I'm also open to discuss any type of collaborations so don't hesitate to contact me if you have any kind of inquiries or ideas. Scroll down for testimonials, a client list, video & photo impressions and a past events list.

TREND TRAINING

Want to wake up your
inner trend watcher?

​Would you like your team to be able to research trends  instead of relying on external trend reports by others?
​I provide tailor-made in-company trainings across the globe from half a day to a full week to a spread-out series of sessions. Get in touch for more info.

TREND COACHING

Need help integrating trend activities
​into your daily job?

Do you want advice on how to implement the trend research process within your company?
During trend coaching I'll be your trend guide and share tips & tricks tailored to your specific company culture. Interested? Contact me.

TREND LECTURES

Want your colleagues or students to get updated on trend research?

 Would you like your team or class to become more trend sensitive?
I provide guest lectures and workshops worldwide and am also available as a visiting tutor for a longer period of time.
​Book me for a guest lecture.

Testimonials


​"Els her Trend Bootcamp is really hands-on and gave me, as a newbee, a good introduction into the world of trend research." 
_Strategy manager, Amsterdam

"I liked that Els created some structure in our online coaching, but that there was plenty of opportunity to explore and ask other questions too. Now I feel more confident on how I can contribute to cultural trend research projects. It was empowering, thank you Els!"
 _Creative Researcher, London

“We had Els come in as a guest lecturer at Birmingham City University. She told us about learning and understanding how to research trends and to observe the world from a different 'view', which I thoroughly enjoyed, as it has opened a completely new perspective of our world for me!”
_Student, Birmingham

"I really loved the part of the workshop where I had to go outside myself to do research!"
_Start-up employee, Amsterdam
​

CLIENTS

IMPRESSIONS

Past EVENTS

// 2019
  • ​July 15-31 > Summercourses on Trend Forecasting at Birmingham City University​
  • July 1-3 > Trend Fundamentals Training in Amsterdam, open-call: info & tickets
  • June 17-18 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
  • June 11 > Facilitation Design Thinking Session at Fenix House in Rotterdam
  • May 29-30 > Teach the Future workshop at Future Engineering Conference in Warszaw
  • May  24 > Video interviews with youngsters for Teach the Future
  • May 2-3 > Guest trend lecture & workshop at Arts University Bournemouth
  • April 8 & 11 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
  • April 5 > Follow-up Trend Session at KPN, The Hague
  • April 3 > Workshop 'Wake up your inner trend watcher!' at conference UXinsight 2019 in Utrecht
  • March 1 > Futures Day communication & socials for Teach the Future
  • February 22 > Trend Bootcamp in-company for KPN in Rotterdam
  • February 21 > Guest Lecture at Facility Management at Hogeschool Zuyd in Heerlen.
  • February 15 > Trend Bootcamp in-company for KPN in Amsterdam
  • February 14 > Guest Lecture at Leisure Management at WdKA in Rotterdam.
  • ​February 13 > Guest Lecture at Communication and Multimedia Design at Hogeschool Utrecht in Utrecht.
  • February 12 > Trendslation session bespoke for AEGON in The Hague
  • February 6 > Trend Coaching bespoke for broadcaster NPO in Hilversum
  • January 31 > Field Research Training  for L'Oreal  in Paris.
  • January 28 & 29 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
//2018
  • December 21 > Personal Trend Coaching bespoke for three starting trend researchers.
  • December 17 > Trend Coaching bespoke for insurance company in The Hague
  • December 14 > Trend Bootcamp - Open Call in Amsterdam, sign up here.
  • December 13 > Guest lecture / trend workshop at Saxion IPO (Industrial Product Design) in Enschede.
  • December 11 > Trend Coaching bespoke for broadcaster NPO in Hilversum
  • December 6-7 > Visiting Trend Tutor at BA (hons) Fashion Business & Promotion of Birmingham City University
  • November 27 > Trends X Design Thinking Workshop at Design Thinkers Academy in Amsterdam, more info and signup over here.
  • November 21 > Design Research Training bespoke for a client of Design Thinkers Academy
  • November 16 > Trend Workshop for post-graduate trend students of HO Gent in Amsterdam
  • November 8 > Facilitator & Dragon's Den jury member at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • November 5 > Masterclass Research at Design Thinkers Bootcamp in Amsterdam
  • November 2 > Pyramid of Technology crash course hosted by Rozenbrood Trendacademy in Amsterdam
  • October 9 > Next Nature Talk for accountants in Garderen
  • September 18 > Masterclass Trends  at a training on futures thinking for Dutch government professionals in The Hague.
  • September 11 > Follow up session for internship coordinators at Nimeto, a creative vocational school in Utrecht
  • September 3 > Guest Lecture at Communication and Multimedia Design at Hogeschool Utrecht in Utrecht.
  • July 8-21, 2018 > Trend Lecture Tour at Vega School of Design, Brand & Business, touring all 4 locations in South Africa on behalf of Fontys Academy for Creative Industries.
  • July 4, 2018 > In-company Trend Bootcamp at Manchester City Football Group in Manchester.
  • July 3, 2018 > In-company Trend Bootcamp for internship coaches at Nimeto, a creative vocational school in Utrecht
  • June 29, 2018 > Trend Bootcamp, open call workshop in Amsterdam, sign up here .
  • June 4 - July 2 > In-company trend sessions with an innovation team at KPN telecom in Rotterdam and The Hague.
  • June 21, 2018 > Bespoke trend session for young innovators team labour union CNV in Utrecht.
  • June 14, 2018 > Dragon's Den jury member at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • June 11, 2018 > 1-day Masterclass Research at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • June 6, 2018 > 1-day Trend Research X Design Thinking training at Design Thinkers Academy in Amsterdam. More info & sign up here.
  • May 31, 2018 > Joint book presentation of the research circle (lectoraat)  'Futures research & trendwatching' at the Fontys Academy for Creative Industries, Tilburg
  • May 16, 2018 > In-company Trend Bootcamp at Join the Dots in Manchester
  • May 3, 2018 > Keynote on researching change at UXAlive conference in Istanbul
  • April 23, 2018 > Bespoke trend presentation for trend networkers of Provincie Zuid-Holland, The Hague.
  • April 12, 2018 > Next Nature Workshop at HvA Future of Education Conference in Amsterdam.
  • April 9, 2018 > 1-day Masterclass Research at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • March 23, 2018 > Guest lecture on trend research at Media, Information and Communication Studies at Saxion Hogeschool.
  • March 22, 2018 > Trend Speak Easy, collaboration with MARE at pop-up space Lil' Amsterdam in Amsterdam Central Station. Info and tickets over here.
  • March 21, 2018 > Next Nature Training, for lecturers at Fontys Academy for Creative Industries, more info over here.
  • March 20, 2018 > Workshop Trend Analysis in collaboration with STT for policy strategists of the province of Zuid-Holland, in The Hague.
  • March 15, 2018 > Trend Session, collaboration with MARE at pop-up space Lil' Amsterdam. Private Event.
  • ​March 2, 2018 > Trend Bootcamp, open call workshop in Amsterdam, sign up here.
  • March 1, 2018 > Guest lecture on trend research at minor in Service Design of Facility Management at Hogeschool Zuyd.
  • February 8, 2018 > Trend Bootcamp at HvA, minor Global Trendwatching in Amsterdam.
  • February 1, 2018 > Dragon's Den jury member at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • January-February 2018 > Open call workshops in Next Nature thinking at Next Nature Academy​
  • January 29, 2018 > Masterclass Research at Design Thinking Bootcamp of Design Thinkers Academy in Amsterdam.
  • January 12, 2018 > Next Nature Module at Trendacademy Rozenbrood in Amsterdam, more info over here.
​//2017
  • December 14, 2017 > Trends X Design Thinking Workshop at Design Thinkers Academy in Amsterdam, more info and signup over here.
  • November 7-9, 2017 > Guest lecture at Birmingham City University, Fashion Business and Promotion in the U.K.
  • November 14-17, 2017 > Trend module at Karel de Grote University, minor creative technology & entrepreneurship in Belgium.
  • November 20, 2017 > Guest lecture at Willem de Kooning Academy, Leisure Management in Rotterdam.
  • October 2017 - Trend Workshops during Dutch Design Week, Eindhoven. More information over here.
  • October 2017 - Masterclass Research during Design Thinkers Bootcamp, NL Studios, Amsterdam
  • September 2017 - Trend Talk during a study trip of retail professionals from Singapore, in collaboration with Design Thinkers Academy, Amsterdam
  • September 2017 - Guest lecture at a training on future thinking for Dutch government professionals, The Hague.
  • September 2017 - Presentation on 'Finding Frontrunners' for Fontys Graduation Show, Theaters Tilburg.
  • June 2017 - Interactive lecture on how to research trends at Designers DNA meeting, Impact Hub, Amsterdam
  • April 2017 - Book Launch 'How to Research Trends', Pakhuis de Zwijger, Amsterdam