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SYNOPSIS

‘How To Research Trends’ is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. The book shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3-step method, you can learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. ​​​


“Am absolutely loving your book. It's so well-thought out and structured. You have put into frameworks and words what I try to do, but have not broken into steps. THANK YOU for elevating my ability to communicate the concept of trend research and a tangible, logical approach. Bravo!”

DEANNA ELSTROM - BRAND INSIGHTS & STRATEGY CONSULTANT, TOKYO

PREVIEW

Flip through some of the pages in the book via the Issuu preview. For beginners this book is a handy introduction to the foundations of trend studies, for professionals it serves as a valuable reference.
​The book showcases a theoretical trend framework and a trend research cycle consisting of three key phases and tools to execute these phases.
34 trend professionals and trend students share their tips & tricks with you in the book.
Also available via: 
​Managementboek.nl | Bol.com| Amazon.com and other online (and offline) outlets worldwide.

TREND WORKBOOK
​OUT NOW!

This trend workbook is a DIY guide that shows you the way in the trend research cycle. Use it to challenge yourself or your team to ‘learn-by-doing’.
Don’t just read the book 'How to Research Trends', get yourself into the action mode!​
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SPECIAL DISCOUNTS

If you would like to buy in bulk for your event, team or students, please contact the lovely team at BIS Publishers for inquiries on special discounts.
​They are more than happy to think along with any wishes you might have.

EDUCATION

'How to Research Trends' is currently used as required reading at academies around the globe, such as Fontys Academy for Creative Industries, Birmingham City University, University of Leeds, Willem de Kooning Academy, HO Gent, Karel de Grote Hogeschool and Trendacademy Rozenbrood.

​It is used as reference material in trend modules at various study programmes, such as the University of Lisbon and academies in Brazil.

If you would like me to help you set up a trend module at your academy, teach the teachers or deliver a guest lecture, you can contact me directly.
“At Willem de Kooning Academy we are using How to Research Trends in a module on creating urban leisure visions. The trend framework in the book is very clear and allows students to spot manifestations of change within our course timespan of only a few weeks. The book helps students to understand abstract trends by looking at signs of change happening right now.”
Lecturer Leisure and Event Management at Willem de Kooning Academy, Rotterdam.

COLLABORATORS

Many thanks to all the amazing trend experts and trend students around the globe for sharing their expertise and future visions. Below you can check an overview of all 34 collaborators (in alphabetical order) who are quoted in the book. If you're on a desktop computer, a mouse-over will show their names. Check out their company or profile page by selecting each of these wonderful trend experts. 
Learn from the best in class!

SHOUT OUTS