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SYNOPSIS

‘How To Research Trends’ is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. The book shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3 step method, you can learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. ​​
“Am absolutely loving your book. It's so well-thought out and structured. You have put into frameworks and words what I try to do, but have not broken into steps. THANK YOU for enhancing my own approach and elevating my ability to communicate the concept of trend research and a tangible, logical approach. Bravo!”
Deanna Elstrom - Brand Insights & Strategy Consultant, Tokyo

​PREVIEW

Flip through some of the pages in the book via the Issuu preview. For beginners this book is a handy introduction to the foundations of trend studies, for professionals it serves as a valuable reference. The book showcases a theoretical trend framework and a trend research cycle consisting of three key phases and tools to execute these phases. 34 trend professionals and trend students share their tips & tricks with you in the book. 

​If you would like to buy in bulk, please contact the lovely team at BIS Publishers for inquiries on special discounts. They are more than happy to think along with any wishes you might have. Also available via: Managementboek.nl | Bol.com | Amazon.com and other online (and offline) outlets worldwide.

EDUCATIOn

'How to Research Trends' is currently used as required reading at Fontys Academy for Creative Industries, Birmingham City University, University of Leeds, Willem de Kooning Academy, HO Gent and Trendacademy Rozenbrood. It is used as reference material in trend modules at the University of Lisbon and Karel de Grote Hogeschool.
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If you would like to arrange discounts for your students, please contact BIS Publishers. If you would like Els to help you set up a trend module at your academy or deliver a guest lecture, please use the contact form.

“At Willem de Kooning Academy we are using How to Research Trends in a module on creating urban leisure visions. The trend framework in the book is very clear and allows students to spot manifestations of change within our course timespan of only a few weeks. The scope of trend research presented in the book helps students to understand abstract trends by looking at signs of change happening right now that impact our future values and needs. Therefore we feel this book is of added value in our study program.”
Lecturer Leisure and Event Management at Willem de Kooning Academy, Rotterdam.

COLLABORATORS

Many thanks to all the amazing trend experts and trend students around the globe for sharing their expertise and future visions. Below you can check an overview of all 34 collaborators (in alphabetical order) who are quoted in the book. If you're on a desktop computer, a mouse-over will show their names. Check out their company or profile page by selecting each of these wonderful trend experts. 
Learn from the best in class!

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