What I’m reading 📖 this week: TAKE THE WORK OUT OF NETWORKING by Karen Wickre // Want to know more about making and keeping great connections? Read on!
JUST LIKE WORK
Going to a networking event can feel like a highlight for some and as a necessary evil for others. Success in networking is often equated to hunting for as many business cards as you can. While talking to someone, you should already look over their shoulder for your next prey, right?
Is this something your recognise and does networking feel like hard work you'd rather skip? Then this book by Karen Wickre is for you: Taking the Work out of Networking: your guide to making and keeping great connections. Connecting with innovators and frontrunners is essential in trend research, so why not up your game in this field as a trend forecaster?
CONNECTION INSTEAD OF TRANSACTION
According to Karen, the best connections you can make are those where you have mutuality: you sometimes help someone out and they sometimes help you out. Without keeping score.
"If you treat your connections as a kind of personal ATM you use for frequent withdrawals, you'll quickly be disappointed (and overdrawn)."
INTROVERTS CAN DO IT............. BETTER?
The key tactic? Ask questions as the first person, let the other do the talking. This helps you to size up people quickly which is a handy skill when you are building your network.
"Listening, observing, being curious - all are wonderful tools for connecting with people. And here's the thing: none of them requires you to be in the limelight."
EMAIL AS A CONNECTING TOOL. YES REALLY!
Karen finds email particularly useful for:
- Introductions: to grow a network you need introductions, an email introduction is one of the most common ways people become connected.
- Favors: these favours can be about things like asking for an interview or endorsing or recommending someone. Favors are more specific than introductions and often have a deadline.
- FYI's: with this type of message there is no obligation involved on either side. It's more of a "I thought about you and therefore send you this..." kinda vibe. You could send a relevant article, share interesting news about your old company to a former colleague, and so on...
In the book you can find information on email etiquette and examples on how to write a good email for any of the three purposes above. So yes, don't shy away from email, it can still be useful.
WHAT I LOVE ABOUT THIS BOOK
THE PROOF IS IN THE PUDDING
MORE ON KAREN
You can find more info on Karen on her website and follow her on Twitter and Instagram and of course connect with her on LinkedIN.