Want to know about the history of trend research? Here's a trend book tip for you!
The academic trend bibles of Wendell Bell on the ‘Foundations of Futures Studies’ are a must read.
Wendell Bell is Professor Emeritus of Sociology and a Fellow of the Koerner Center at Yale University. The Association of Professional Futurists selected his two-volume Foundations of Futures Studies as being among the ten most important futures books of all time.
TREND SCIENCE FOR DUMMIES
These books give an overview of the whole realm of futures thinking, including trend watching, trend forecasting & scenario planning. They also touch upon futures thinking techniques & tools such as Delphi, Gaming, Content Analysis and so on.
Don’t be afraid that these works might be too much about trend science for your taste. For an academic overview I find these books quite easy to follow because Wendell writes in an accessible manner. These book are an ultimate guide to trend history and an essential in the bookcase for anyone interested in trend research.