Is the Warholian value of being famous for fifteen minutes getting reversed into wanting to be anonymous for fifteen minutes? Read on to discover more about the counter-trend to being online 24/7.
There's a lot going on right now in the EU with regards to a new privacy law, which abbreviation makes me think of a rap lyric (G to tha D to tha P to tha R, y'all!) every time I read or hear about it. In 2013 I worked as a trend research at Amsterdam based research agency MARE. At that time a counter-trend was already emerging against being online all the time an posting 24/7 about your very interesting life. Back then, I wrote a short article about this topic which still seems relevant today. It got published in the end of year edition of trend magazine Second Sight (which unfortunately doesn't exist anymore). ​Want to know more about the trend of going under the rader? You can read the one pager over here. You can watch the great TED-talk I'm referring to in the article, below. 
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