Is the Warholian value of being famous for fifteen minutes getting reversed into wanting to be anonymous for fifteen minutes? Read on to discover more about the counter-trend to being online 24/7.
There's a lot going on right now in the EU with regards to a new privacy law, which abbreviation makes me think of a rap lyric (G to tha D to tha P to tha R, y'all!) every time I read or hear about it.
In 2013 I worked as a trend research at Amsterdam based research agency MARE. At that time a counter-trend was already emerging against being online all the time an posting 24/7 about your very interesting life. Back then, I wrote a short article about this topic which still seems relevant today. It got published in the end of year edition of trend magazine Second Sight (which unfortunately doesn't exist anymore).
Want to know more about the trend of going under the rader? You can read the one pager over here. You can watch the great TED-talk I'm referring to in the article, below.