 Every December my inbox gets swamped with newsletters stating what will be the hottest trends next year. Captions like ‘The top 5 food trends for the coming year’, ‘the 10 biggest not-to-miss innovations for [include random year]’, and so on. Sounds familiar? Want to know what to do with these trend lists? Read on....
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 People often ask me: do you know trend agencies where I can apply as a trend intern, trend spotter or trend consultant? Want to know my answer? Read on for a list of trend agencies to contact.
 Trends are often equated to fads and hypes, but there is a distinction! Want to know how to discern a hype or fad from a trend? Read on....
 People all over the world are reading the book 'How to Research Trends'. How does it inspire them in their daily job? Read how Frans, an innovation manager at Vilans, has applied the trend framework.
 In July I visited South Africa for a trend tour along the four campus locations of a branding & design academy called Vega School. I sipped on red cappucinos, let my yellow mellow and (almost) got used to saying 'howzit?' all the time. Next to that, I encountered some interesting challenges in doing trend spotting. Want to know more how conducting trend research plays out in this country? Read on!
 Me and Marnick at his final presentation. During the past months I've been mentoring Marnick, a graduate student in Communication & Multimedia Design. He wanted to learn more about trends and how to apply some of the trend skills and activities for his graduate project. Want to know how he experienced this trend journey and what the final output was? Read on for an interview!
Is the Warholian value of being famous for fifteen minutes getting reversed into wanting to be anonymous for fifteen minutes? Read on to discover more about the counter-trend to being online 24/7.
 [For all non-Dutchies, this is a post in Dutch about an internship in trend research and concepting I'm offering in collaboration with circular paper company Envelopebook. Because Envelopebook is oriented on the Dutch market, this internship is only available for Dutch native speakers.]
Per 1 september 2018 zoeken wij een crealytische master mind die HOW TO RESEARCH TRENDS & ENVELOPEBOOK gaat ondersteunen en inspireren bij de werkzaamheden in onze twee ondernemingen. Interesse? Lees door voor meer info >>>>>  Image by David Emmit Want to get some musical inspiration while working on your trend research or future scenarios? Play some future tunes!
I've compiled a special playlist on Spotify that includes songs on time, trends, future, change, science fiction, robots, space, etc. It is a collaborative playlist so if you're a Spotify member you can add any future related songs you like. Click here to turn your future radio on and let's listen to the future together! |
