 In July I visited South Africa for a trend tour along the four campus locations of a branding & design academy called Vega School. I sipped on red cappucinos, let my yellow mellow and (almost) got used to saying 'howzit?' all the time. Next to that, I encountered some interesting challenges in doing trend spotting. Want to know more how conducting trend research plays out in this country? Read on!
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 Me and Marnick at his final presentation. During the past months I've been mentoring Marnick, a graduate student in Communication & Multimedia Design. He wanted to learn more about trends and how to apply some of the trend skills and activities for his graduate project. Want to know how he experienced this trend journey and what the final output was? Read on for an interview!
Is the Warholian value of being famous for fifteen minutes getting reversed into wanting to be anonymous for fifteen minutes? Read on to discover more about the counter-trend to being online 24/7.
 [For all non-Dutchies, this is a post in Dutch about an internship in trend research and concepting I'm offering in collaboration with circular paper company Envelopebook. Because Envelopebook is oriented on the Dutch market, this internship is only available for Dutch native speakers.]
Per 1 september 2018 zoeken wij een crealytische master mind die HOW TO RESEARCH TRENDS & ENVELOPEBOOK gaat ondersteunen en inspireren bij de werkzaamheden in onze twee ondernemingen. Interesse? Lees door voor meer info >>>>>  Image by David Emmit Want to get some musical inspiration while working on your trend research or future scenarios? Play some future tunes!
I've compiled a special playlist on Spotify that includes songs on time, trends, future, change, science fiction, robots, space, etc. It is a collaborative playlist so if you're a Spotify member you can add any future related songs you like. Click here to turn your future radio on and let's listen to the future together! 
Happy New Year! Do you have any new year's resolutions? Mine is to binge less and instead do more useful and creative activities. But I do want to share my last binge adventure of 2017 with you: Dark. This super exciting and scary series is perfect for anyone interested in reflecting on what 'time' is. Why? Read on!
 [For all non-Dutchies, this is a post in Dutch about an internship in trend research and concepting I'm offering in collaboration with circular paper company Envelopebook. Because Envelopebook is oriented on the Dutch market, this internship is only available for Dutch native speakers.]
Per 1 februari 2018 zoeken wij een crealytische master mind die HOW TO RESEARCH TRENDS & ENVELOPEBOOK gaat ondersteunen en inspireren bij de werkzaamheden in onze twee ondernemingen. Interesse? Lees door voor meer info >>>>>  For the book ‘How to Research Trends’ I’ve interviewed trend professionals around the globe to get insights into their ways of working. This blog features the highlights of my interview with Brazil based trend and consumer research expert Rodrigo dos Reis. If you want to know why he feels trend researchers should be like bloodhounds, read on!
 Researching trends starts with spotting signs of change. To train this you will have to get your ass off the couch and hit the streets. I was fortunate to be invited as a guest lecturer at Birmingham City University and had one day off to roam through 'Brummie' city. This is what I saw.....
 For the book ‘How to Research Trends’ I’ve interviewed trend professionals around the globe to get insights into their ways of working. This blog features the highlights of my interview with Australian-based trend expert Kristina Dryža. She brings a very holistic and spiritual vibe to the trend research field.
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