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HI, I'm ELS DRAGTI have been researching trends professionally for over fifteen years. My trend research style is down-to-earth & practical and at the same time inspiring & innovative.
I have worked at several agencies and for various clients, ranging from non-profit to commercial ones such as Viacom, ABN AMRO, Nike, City Football Group and the Dutch Ministry of General Affairs. Creating trend reports, presenting trends at events, moderating trend workshops and co-creating trendbased strategies are all part of my daily work. As a guest lecturer and visiting tutor I share my trend expertise with future trend professionals: students around the globe. And I love to share it with you too! |
WHY WRITE THIS BOOK?
To detect, understand and create change, it is crucial to develop a solid research design and execute your trend research in a structured manner. But how?
When I started out with trend research I could not find many books explaining the process of trend research. After working and lecturing for over fifteen years in trend research I decided to write it myself. I hope it will be helpful in guiding you in your trend journey. |
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OTHER PUBLICATIONS
I have co-authored and collaborated on other publications and have written articles and blogs on trend related matters. Find a sample below.
ARTICLES
English
> How to become a curator of cool: a white paper for the ESOMAR Qualitative Conference in Paris.
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> Off the grid: An article on privacy in trend
magazine Second Sight. |
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> Wake up your inner trend watcher: an article for QRCA, a network for qualitative researchers.
Dutch
> Word geen schizofreen merk dat op alles schiet: an interview on the book for Managementboek.nl
> Perspectieven op de toekomst: a chapter in a research publication by Fontys Academy for Creative Industries
> Wie zegt dat copy-paste niet authentiek is? a trend article on marketing blog Frankwatching.nl
BOOKS
Dutch
> Word geen schizofreen merk dat op alles schiet: an interview on the book for Managementboek.nl
> Perspectieven op de toekomst: a chapter in a research publication by Fontys Academy for Creative Industries
> Wie zegt dat copy-paste niet authentiek is? a trend article on marketing blog Frankwatching.nl
BOOKS
