> HUMAN INNOVATION > 3-STEP METHOD > TIPS FROM TREND PROS
It seems no one is better equipped than Dragt to write a book this clear and helpful to anyone who wants to learn trend research." Review Managementboek, June 2017
Move beyond trend watching to kickstart innovation. The book 'How to Research Trends' gives you a candid and unbiased overview of the trend research cycle. lt brings a structured approach to the table instead of a crystal ball. Yes you can learn it too!