Are you interested in human centred innovation? Understanding trends, the emerging values and needs of groups in society, will help you to create your preferred future.
This site is dedicated to explain how you can research trends and provides background on the book 'How to Research Trends'. This book gives you a candid and unbiased overview of the trend research cycle. lt brings a structured approach to the table instead of a crystal ball. Yes you can learn it too!
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Trend research includes so much more than just spotting hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people’s quality of life.