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TREND WORKBOOK

This trend workbook is a DIY guide that shows you the way in the trend research cycle. Use it to challenge yourself or your team to ‘learn-by-doing’.
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Don’t just read the book 'How to Research Trends', get yourself into the action mode!​

TRENDING TOPICS

​NEW BOOK: DARE TO ASK

Learn to ask questions like a pro. Dare to Ask guides you in creating more meaningful conversations.
​
Go to website.

​HYPE OR TREND?

Trends are often equated to fads and hypes, but there is a distinction! Want to know how to discern a hype or fad from a trend?
Read this blogpost.

TREND REPORT

Check out the Trend Exploration I collaborated on for NPO (a Dutch Public Broadcaster).

You can download it over here for free (in Dutch)

SERVICES

TREND TRAINING

Want to wake up
​your inner trend watcher?

​Would you like your team to be able to research trends  instead of relying on external trend reports by others?
​I provide tailor-made in-company trainings across the globe from half a day to a full week to a spread-out series of sessions. Get in touch for more info.

TREND COACHING

Need help integrating trend activities
​into your daily job? 

Do you want advice on how to implement the trend research process within your company?
During trend coaching I'll be your trend guide and share tips & tricks tailored to your specific company culture. Interested? Contact me.

TREND LECTURES

Want your colleagues or students to get updated on trend research?

 Would you like your team or class to become more trend sensitive?
I provide lectures and workshops worldwide and am also available as a visiting tutor for a longer period of time.
​Book me for a guest lecture.

NEWSLETTER

Want to stay updated on new things related to How to Research Trends? Sign up to the newsletter I send out a couple of times a year. No weekly or even monthly spamming guaranteed! 
- let's explore the future together -