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TREND WORKBOOK
​OUT NOW!

This trend workbook is a DIY guide that shows you the way in the trend research cycle. Use it to challenge yourself or your team to ‘learn-by-doing’.
Don’t just read the book 'How to Research Trends', get yourself into the action mode!​

TRENDING TOPICS

HYPE OR TREND?

Trends are often equated to fads and hypes, but there is a distinction! Want to know how to discern a hype or fad from a trend?
Read this blogpost.

FUTURES STUDIES FOUNDATIONS

Want to know about the history of futures studies and methods & techniques like scenario planning, Delphi, forecasting and trendanalysis? Here's a trend book tip for you!

TREND BOOTCAMP

Want to wake up your inner trend watcher? Join this hands-on 1-day bootcamp to experience the trend research cycle. More info and sign up over here.

SERVICES

TREND TRAININGS

Wake up your inner trend watcher!

​Would you like your team to be able to research trends  instead of relying on external trend reports by others?
​I provide tailor-made in-company trainings across the globe from half a day to a full week to a spread-out series of sessions. Get in touch for more info.

TREND CONSULTS

Need help to integrate trend activities into your daily job?

Do you want advice on how to implement the trend research process within your company?
During trend consults I share tips & tricks tailored to your specific organizational culture and ways of working. Interested? Contact me.

TREND LECTURES

Want your students to get a quick overview of the trend research process?

 Would you like your students to become more trend sensitive?
I provide guest lectures and workshops worldwide and am also available as a visiting tutor for a longer period of time. Book me for a guest lecture.

NEWSLETTER

Want to stay updated on new things related to How to Research Trends? Sign up to the newsletter I send out a couple of times a year. No weekly or even monthly spamming guaranteed! 

UPCOMING EVENTS


  • January 28 & 29 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
  • January 31 > Field Research Training  for L'Oreal  in Paris.
  • February 6 > Trend Coaching bespoke for broadcaster NPO in Hilversum
  • February 12 > Trendslation session bespoke for AEGON in The Hague
  • ​February 13 > Guest Lecture at Communication and Multimedia Design at Hogeschool Utrecht in Utrecht.
  • February 14 > Guest Lecture at Leisure Management at WdKA in Rotterdam.
  • February 15 > Trend Bootcamp in-company for KPN in Amsterdam
  • February 21 > Guest Lecture at Facility Management at Hogeschool Zuyd in Heerlen.
  • February 22 > Trend Bootcamp in-company for KPN in Rotterdam
  • March 1 > Futures Day communication & socials for Teach the Future on that day
  • April 3 > Workshop 'Wake up your inner trend watcher!' at conference UXinsight 2019 in Utrecht
  • April 8 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
  • April 19 > Workshop Hubot for Next Nature Academy at St. Lucas in Boxtel.
  • June 17 > Masterclass Research and facilitation at Design Thinkers Bootcamp in Amsterdam
  • ​July > Summercourses on Trend Forecasting at Birmingham City University 

// Want to invite me? Always curious to know more, so contact me for any inquiries.
- let's explore the future together -